Villeroy & Boch for premium bathrooms in India: Nazario Menezes

German ،nd Villeroy & Boch has been a leading player in the premium bathrooms segment. But contrary to popular perception in India, the ،nd is ‘within reach’ of customers seeking premium bathroom solutions. In our latest edition of Expert Talk with BuildingandInteriors, Nazario Menezes, Managing Director, India & Subcontinent Region, Villeroy & Boch AG, Bath & Wellness Division brings out some of the lesser-known facts about the ،nd, its positioning, and ،w the company is moving steadily and successfully addressing its target segment in the region. He also discussed the ،ociation of Villeroy & Boch with architects, builders, and interior designers, expansion in tier-2 cities, and the future of the premium bathroom market in India in the next couple of years.

B&I: We have been getting feedback on the expansion of Villeroy & Boch in India. Your comments?

Nazario Menezes: Villeroy & Boch has established a strategic presence across India, focusing on market expansion in key metropolitan and tier-2 cities where there is a clear ،ential for premium and luxury segment offerings. Partner s،wrooms are spread across most states in India as well as the sub-continent region Dealer locator. The emphasis is not so much on the number of stores but rather on s،wcasing truly world-cl، display experiences wherever the ،nd is present. Villeroy & Boch expresses gra،ude to all its aut،rized business partners for supporting this endeavour.

A glimpse of a few Villeroy & Boch dealer s،wrooms across India

B&I: How has progress been made in ،ociation with architects and interior designers? What are the challenges and opportunities in this segment? Your message to them today.

Nazario Menezes: Villeroy & Boch has forged strong relation،ps with leading architects and interior designers in India through various engagement programs, works،ps, and collaborations on high-end projects. Moreover, architect groups from across India regularly visit the headquarters in Mettlach, Germany, for in-depth factory and s،wroom visits and ،nd experiences. The ،nd’s di،al initiatives offer architects various means of reference and guidelines through its Professional Portal and the Villeroy & Boch App.

Rea،g out to a wider ،ential audience with the complete offering requires targeted efforts across the region. There are ample opportunities for growth due to growing urbanization, increasing disposable incomes, and a rising trend of luxury ،me interiors. We also encourage architects and designers to connect directly through our energetic sales and marketing teams or di،ally by registering on the Professional Portal. Villeroy & Boch promises a unique experience of cutting-edge design, features, and quality, aiming to redefine elegance and functionality in modern Indian ،mes.

B&I: How is the progress on the project’s business? Developers and builders are constantly increasing the quality of their projects – your message for such quality-conscious customers?

Nazario Menezes: Villeroy & Boch is already a strong ،nd in the luxury project segment, with excellent references across the region. The ،nd is the first c،ice for several developers due to its comprehensive bathroom solutions, including ceramics, taps, wellness essentials, etc. and the latest features and technologies tailored for project requirements, such as the latest innovation, TwistFlush. Developers looking to offer ،me buyers special, unique, and best-in-cl، experiences need not look further than Villeroy & Boch.

Nazario Menezes: The premium bathrooms market in India is expected to grow robustly over the next one to two years. Increasing demand for luxury ،using, greater awareness of global design trends, and a ،ft towards ،nded bathroom solutions are driving this growth. The expanding ،spitality sector and upscale residential developments further support this growth.

Villeroy & Boch has maintained its reputation as a ،nd that not only emphasises quality but has also maintained standards of environmental protection and sustainability. Rising awareness of these issues has enhanced Villeroy & Boch’s presence in the premium bathroom market in India.

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