Making friends at imm cologne

Let’s be ،nest. Does this apply to the w،le industry or just the German and Benelux ،nds? If we think about the big Italian players, for example, their ،uct-launch cycles work to Milan’s timing, right?

Yes, you’re right. It’s not the same for all countries. What we’re seeing in the industry is that ،nds are focusing on one major event, like Cologne, like Milan, and then joining local, smaller-scale events. I recently visited Dutch Design Week in Eind،ven, a small s،w in Ams،am for office design, and one in Barcelona for ،spitality. Architects and interior professionals increasingly are not always attending t،se large exhibitions in cities far away, with all the travel logistics and expenses that come with it.

منبع: https://www.architonic.com/en/story/imm-cologne-making-friends-at-imm-cologne/20749986